Dr. Noha is a Strategic Business Consultant and industry expert with more than 22 years of experience in the regulatory field.

She served as the General Manager of the General Administration of Medical Device Registration at the Egyptian Drug Authority (EDA) from 2020 to 2025, where she contributed significantly to the development of numerous regulations and guidelines for medical device registration. She also participated as a member of the IMDRF Working Group.

During her tenure at the EDA, she was responsible for the localization project of medical devices, equipment, and IVDs, where she played a key role in establishing many new factories and had a substantial impact on supporting the industry.