Mr. Asif Alavi is the General Manager for North Africa at Haleon. He brings a rich and diverse commercial leadership experience spanning more than 25 years across different geographies. In Haleon for the past 14 years, Mr. Asif started off as Sales Head for the Pakistan business before moving to Arabia as Sales Director. He also worked in a global strategy role in the Future Strategy Group within the CEO’s office in London. After his stint in the UK, he moved to a regional role working as Commercial Excellence & Strategy Director for MEA. This was Mr. Asif’s last role before taking charge of the North Africa business.